Dedicated LGFB Volunteer Says It’s All-For-One, One-For-All
by Stacey Resnikoff

The success of Look Good…Feel Better rests on the shoulders of a dedicated nationwide team of almost 10,000 volunteers donating well over 40,000 hours of time a month. More than 25 percent of today’s volunteers have participated in the program a decade or more. And while cosmetologist Vilma Colon Cobb of Columbia, S.C., stands out as a shining example – she’ll tell you she’s just like all the volunteers: committed.

A 2000 Sunrise Award-winner, Cobb’s been with LGFB for 12 years. Today, it’s hard to keep track of all she does – from establishing and leading LGFB (and Spanish LBSM) patient sessions across her region, to recruiting and training new volunteers, to media and event promotions. Cobb says she feels a strong connection to Look Good…Feel Better – personally and professionally.

“In the salon, (people) tell us things they wouldn’t tell anybody else. So it was devastating when I had customers who had just been diagnosed with cancer,” Cobb says, thinking back to the days before her LGFB training. “They came to me and I didn’t know what to say or where to send them for their wigs (or anything).” Cobb’s salon partner Patricia Adams, who was certified the first year of LGFB, came back from the training and told Cobb, “I’ve got a program for you.”

Insightful and In Sync
A vital member of the volunteer force in South Carolina ever since, Cobb says LGFB has made a tremendous impact on her clients’ lives – and her own. “I think (customers) have a lot of respect that we’ve gone through the certification and training. They know I know what I’m talking about…and I can give them hope that there is ‘better.’ I see it in their faces when I do a program… There’s a saying, ‘All I do is give them a glass of water.’ They’re just thirsty and I give them water. (LGFB) nourishes their souls.”

Cobb, who was herself diagnosed with ovarian cancer more than 20 years ago, says being a cancer survivor gives her an added empathetic connection. “I didn’t go through all the things many patients do, but I experienced denial and was very scared. So I have a compassion for it…I tell them I am a cancer survivor and they say, ‘good: there is hope for me.’”

The Right Stuff
Cobb’s Salon ABC – which she runs with partners and fellow LGFB volunteers Adams and Brad Ballington – is known in the local community for the services it offers those in need. And thanks to the LGFB hotline 1-800-395-LOOK (providing referrals to LGFB group sessions and one-on-one’s in all 50 states and Puerto Rico), more people in the community are aware than ever.

Cobb says the LGFB group sessions have the greatest impact – on patients and volunteers: “We just did one Monday and there were five ladies – all different ages – and they walk in, they’re hesitant. You know, maybe somebody’s talked them into coming. And they’ve got these sad faces. So we get started with the program and (by the time) they leave, they’re not only our friends, but they have a (bright) look in their eyes and big smiles…. Each one of the volunteers will tell you we get so more out of it than we ever put in. It’s incredible.”

A Team Approach
As state volunteer trainer, Cobb sees the camaraderie blossom between the volunteers, as well. And LGFB reinforces this connection through meetings and conference calls to assure professionalism and trend-awareness across the nation. “They’re always coming up with something new in the program. Yet I can leave Columbia and go to New York City – and we’re all doing the same thing all over the United States.”

Cobb and her fellow volunteers are helping LGFB expand to smaller South Carolina counties, following the lead of the most established states – California, Florida, New York, Pennsylvania and Ohio. Some of her area’s greatest accomplishments include starting the first LGFB program in a military hospital (Moncrief Army Community Hospital, Fort Jackson) and innovating new ways to attract volunteers. Cobb and fellow 12-year veteran Echo Morrison have even “slipped in” the LGFB video to state cosmetology license renewal courses to encourage participation.

Cobb is quick to share credit for all she does, pointing out, “It’s not about us. It’s that we’re able to give something to the patients…. God gave us a talent to do hair, and makeup, and nails, et cetera – and this is the time that we pay back. To somebody that’s in need…That’s what all of us volunteers are about.”

More information on this survey can be found in the official press release — or call 1-800-395-LOOK. To find out about local cancer support programs, call the American Cancer Society at 1-800-ACS-2345.

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