Look Good...Feel Better | Press

Look Good…Feel Better® Launches Program for Men

Washington, D.C. – After 15 years of successfully serving women, the Personal Care Products Council Foundation has launched an initiative to help men. Look Good...Feel Better for MenK is a 10 page brochure that provides information on how to combat appearance-related side effects of cancer treatment to look and feel confident and in control. Also featured is a tear-out guide, “The Daily Routine”, which reviews basic steps for good skin care and ways to camouflage hair loss.

An estimated 675,300 men are diagnosed with cancer each year, and there is a one in two chance that a man will develop cancer during his lifetime. Most of these men will go through some combination of chemotherapy and radiation, and will suffer side-effects such as loss of hair, eyebrows and facial hair, and discoloration of skin. Created with the help of medical professionals, cancer patients, and beauty professionals, the new Look Good...Feel Better for MenK brochure helps to fill an important gap in support for men going through cancer treatment.

“Coping with the physical side-effects of cancer treatment is difficult for many cancer patients - and men are no exception,” said Dr. David McLeod, Director of Urologic Oncology at Walter Reed Army Medical Center in Washington, DC, and member of the Medical Advisory Board of Us Too!, a national support group for men with prostate cancer. “Men have their own concerns about the changes they see regarding skin dryness, hair loss, stress, and low energy as a result of chemotherapy, radiation, and hormone therapies. I feel that this brochure provides very useful and practical information to help men deal with the appearance-related side effects, and return to the business of living their lives and feeling confident.”

"While we have had great success over the past 15 years serving the needs of women cancer patients, it has been a challenge to find a way to reach men who are in cancer treatment to provide them with good and useful information. I think this brochure will meet this challenge and hopefully help men better cope with the side effects of cancer," says Carolyn Deaver, vice president of the Personal Care Products Council Foundation and the Look Good...Feel Better program.

The brochure, which was underwritten by The Gillette Company, is available through the American Cancer Society or by calling 800-395-LOOK. Look Good...Feel Better for Men information can also be found on the Look Good...Feel Better® Web site.

For more information about Look Good...Feel Better for Men or Look Good...Feel Better, visit our Web site at www.lookgoodfeelbetter.org, call 800-395-LOOK or contact the American Cancer Society. LGFB is offered nationwide, through a partnership with the Personal Care Products Council Foundation, the American Cancer Society and the National Cosmetology Association.

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