Twenty Years of Helping Cancer Survivors
Find Hope, Courage, and Confidence

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It was an exciting time in 1989 when what began as a simple idea, grew into a vision of a different way of helping cancer patients cope with an important aspect of their quality of life during cancer treatment — their appearance. That vision grew from an experience with one beautiful young woman’s struggle with difficult cancer treatments, to what is today a thriving Look Good...Feel Better® (LGFB) program helping thousands of women each year to look and feel beautiful, and find hope and courage at a time when it is often in short supply.

Beginning with just two pilot programs in New York and Washington, D.C., LGFB has grown into a highly successful global program available in 19 countries on six continents, and serving nearly one million women with cancer during the last two decades.

Over the years, this unique and extraordinary program has remained as relevant and vital to women as it was when the program began. It has earned high praise among cancer survivors, their friends and families, and the health care community. The program has expanded its reach to more diverse populations, including a bilingual and Spanish-only program for Hispanic women; program materials and information for men, and a group workshop program and website for teens with cancer.